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Level 3 Digital Marketing Skills Bootcamp

Course Overview

Due to consumer behaviour changing dramatically over recent years, the demand for marketing professionals with digital skills such as social media and e-commerce has increased significantly. Perfect for both individuals looking to develop their skills and knowledge, and employers looking to upskill their own staff, our Level 3 Digital Marketing Skills Bootcamp will provide a more in-depth overview of a range of areas related to digital marketing. It covers subjects such as coding, digital marketing in business, social media marketing and more.

During week thirteen of this Skills Bootcamp, you will work in small teams to solve real-world business problems that are custom designed by potential employers. You will present solutions in a "Dragon's Den" style pitch to relevant stakeholders. This essential part of your course will enable you to demonstrate problem solving, presenting, teamwork and self-reflection skills which are crucial to employers.

Key Information

Course Length
14 weeks

Course Level
Level 3

Learning Method(s)

  • Group live learning sessions
  • Online materials
  • Online assessment- including a group task as part of an Industry Project Week

Benefits

  • A guaranteed job interview for those seeking a new job role
  • Solve real-world business problems and demonstrate your abilities to potential employers in a "Dragon's Den" style pitch during industry project week
  • Fully online course with group live learning sessions
  • Study from anywhere
  • Access to an award-winning e-learning platform
  • Support and guidance from a dedicated Learning Support Adviser throughout your course
  • Unlimited support from qualified tutors
  • Receive a digital e-certificate upon completion of all mandatory learning and a successful job offer related to the Skills Bootcamp
  • No hidden costs

Start your application to secure a place on this free Skills Bootcamp course

Complete pre-enrolment form

Introduction to Digital Marketing

Within this unit, learners will define the term ‘digital marketing’ and describe the role of a digital marketer. It will also explain the benefits and downsides to traditional and digital marketing, the roles and responsibilities of a team that delivers digital marketing campaigns and the regulations that affect advertising.

Marketing Fundamentals

Within this unit, learners will look at a range of marketing fundamentals including Search Engine Optimisation (SEO). They will also explore tools and techniques that can be used to drive traffic toward a business and understand advertising codes of practice.

Marketing Principles

Within this unit, learners will explore different marketing principles including customer relationship marketing. Learners will also look at the similarities and differences between major digital and social media platforms and explore how to best describe a product.

Digital Marketing Business Principles (Including Social Media Marketing)

Within this unit, learners will be able to understand several types of business principles in digital marketing, including those in social media marketing. This will include how to use social media platforms to engage an audience and the role social media can play in building brand reputation.

Skills Bootcamps are for:

  • Adults aged 19 or over as of the 31st August 2023
  • Adults who are employed and looking to move into a new sector and start an entry-level role
  • Adults who are employed and have their employer's co-funding support to progress within the company
  • Learners who are self-employed and looking to grow their business
  • Learners who are recently unemployed (for less than 12 months) or returning to work after a break and are looking to get started with an entry-level job in a new sector
  • Learners who are looking to build upon a Skills Bootcamp by moving onto an apprenticeship in their chosen topic
    • Applicants who have lived in England for at least the last 3 consecutive years, and have the right to work in the United Kingdom (there are exceptions for Ukraine or Afghanistan nationals)
  • Learners who are not currently undertaking any formal education, including another Skills Bootcamp
  • Learners who have not studied a Skills Bootcamp in the current funding year
  • Learners who have a reliable internet connection, a laptop or computer with a camera and microphone and access to Microsoft Office
  • Adults who are able to commit to and attend 100% of live sessions as per the course requirements they are choosing to enrol on

Please note, although our Skills Bootcamps are completed entirely online, due to the way Skills Bootcamps are funded, you can only complete a course that is available in the area that you currently reside in.

Following course completion, including attendance at all mandatory live learning sessions and achievement of all course assessments, those seeking a new job role will be suitable to secure a guaranteed job interview and apply for entry-level vacancies.

During your course, your tutor will assist you in developing an online portfolio to showcase your skills, knowledge, and experience. Your tutor will assist in preparing you for a Marketing Assistant role, that could open the door to your career in Digital Marketing. Below you will find examples of entry-level roles:

Marketing Assistant (£20,000 - £24,000 per year)

Below are examples of roles and anticipated salaries that an entry-level role could lead to in the future:

  • Copywriter (£24,000 – £34,000 per year)
  • SEO / PPC Manager (£24,000 – £34,000 per year)
  • Social Media Manager (£24,000 – £36,000 per year)
  • Marketing Executive (£26,000 – £36,000 per year)
  • Digital Marketers (£26,000 – £36,000 per year)
  • Marketing Manager (£28,000 – £48,000 per year)

Skills Bootcamps are fully funded (that means free) for…

  • Unemployed people (for less than 12 months)
  • Employed people looking for a career change*
  • Self-employed people who are looking to grow their business
  • Employers recruiting an individual who has completed a Skills Bootcamp

*Large employers looking to upskill their current staff will contribute 30% of the cost for their staff members' upskilling. *Small or medium employers (SMEs) will contribute 10% for their staff members upskilling.

14 weeks

You must complete 7 hours of mandatory live learning each week:

  • 6 hours of live learning sessions led by your expert tutor
  • 1 hour with a Careers and Progression Coordinator

Once you are verified as being eligible for the Skills Bootcamp, you can choose from the below range of days and times to attend your live learning sessions:

Daytime & Weekend sessions:

Tuesday & Saturday 9am – 4:30pm

Please note: You cannot swap between weekdays and weekends.

Evening sessions:

Tuesday & Wednesday 6:30pm – 9pm

Thursday 6:30pm – 8:30pm

*Please note your chosen day and time will occur every week for the full 14-week programme

Because our Skills Bootcamps are of Level 3 standard in England, you will be expected to have some existing knowledge and skills within the subject area or job role that you are applying for.

You must also have:

  • A familiarity with applied use of Microsoft Office Suite of programmes
  • Basic functional skills ability including Maths and English

All Digital Marketing Skills Bootcamps learners will have the opportunity to receive additional certification in Google Fundamentals of Digital Marketing